![]() > Of course the people who enjoy these things can come from any type of background but first they have to fell welcome to even experience them.Īnd in what way would somebody feel unwelcome by a font? Why is a serif font less welcoming than a sans serif font? When you do the thinking for other people and when you're feeling oppressed on their behalf, maybe you should instead re-evaluate what you're doing. The same technocrats who has filled the world with the most depressing brutalist architecture are claiming that some mysterious "others" suffer greatly from the classical looks of museums. When you're destroying architecture you're destroying culture. Nobody cares about a font, but if you read the thread you'll see that it's also the architecture that is "oppressive" in the eyes of the ideologues. I personally find that a real shame because I think everyone can benefit from visitng them. Currently in my native country the research shows that white people are almost twice as likely to visit a museum in the first place compared to black people. Of course the people who enjoy these things can come from any type of background but first they have to fell welcome to even experience them. Could you explain further what you meant by that? I'm not sure how an institution using a different typeface with the aim of being more inclusive is "destroying culture" to such a degree that it should be a serious consideration when weighed against the benefits. There's also many issues to including contemporary artists from non-traditional background which is a shame for both the creators and people who would potentially enjoy their work. Most have it as an aim to bring access to these benefits to a wide range of people. Museums can be very inspiring and educational places and can also increase the sense of wellbeing in visitors. A few miles away the Boston Athenaeum did a rebrand with the same usual rhetoric on accessibility and diversity, but came through with a font that fits their tradition A logo change is fine, but saying “we want to be accessible to everybody so we’ll strip out anything that ties us to a time, place, or tradition” is like trying to make a welcoming living room by replacing all the sofas, tables, and rugs with a milk crate and a metal foldout chair. What’s disappointing to me is to see cultural institutions take the same defensive approach. That’s deeply appealing for firms in the tech world considering the rapid change of pace. If those values change, you don’t have to tear down your whole identity. Sans is so tempting because it hardly means anything and so designers will tell you it’s a blank canvas you can imbue with whatever values you want. ![]() I think that’s the real trend here: change. ![]() The reasoned that the neoclassical architecture and old-style font made the space intimidating to people who didn’t hold those things to be part of their culture and that it was out of tune with the increasing diversity of their collection and programs. Their stated purpose was to make it more accessible. They went from an elegant serif font to a bland sans with a few funky tails. The one that bums me out the most is the Museum of Fine Arts in Boston. In other words, If everyone drinks coffee in the morning it's not an imitation to serve coffee in the morning. Therefore, the source of the imitation is not really imitation but an attempt of different brands to capture the new symbolism. ![]() If the new people don't associate the British royal symbolism with the stuff your brand stands for, you drop them and embrace contemporary symbolism, for example. Now you need to convey to the newly coming of age humans that your brand is expensive high quality one but they associate different styles and symbols with high quality than the previous generations and therefore you will need to re-design your logo to mach the new taste. Familiarity conveys a message associated with that familiarity, that is the nature of the brand(cheap or high quality, for young or for old etc) and the brands need to update their logos to convey the correct message as their customers churn(people grow up and then get old).įor example, if you are an expensive brand for people of age over 30 but under 50, 20 years later your 30y/o customer will be 50 and will drop out. ![]()
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